Whether this ability is something a person is born with, or whether it is something that a person can learn, has been the subject of considerable debate.
Kambil has outlined two categories of leadership attributes that help to frame the discussion: 'traits' mostly innate and 'skills' which can be developed through experience or training. This essay will draw on the trait theory of leadership to argue that that leaders are first born, but then must be made. A potential leader should develop their natural traits as well as learn and practise skills which will help them to persuade, equip and inspire others to realise their vision.
Read the paragraph below and see if you can identify the key features of an introduction. This is an introduction written in response to the essay question: 'Can Rome's actions towards Carthage be described as defensive imperialism? Home Courses Library Donate. Previous menu Toggle navigation. Why is academic integrity important? What is academic integrity? We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent.
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It does not store any personal data. Anonymised analytics analytics. Analytical cookies are used to understand how visitors interact with the website. The aim of the essay should be deduced strictly from the wording of the title or question, and needs to be defined at the beginning. The purpose of an essay is for you to say something for yourself using the ideas of the subject, for you to present ideas you have learned in your own way.
The emphasis should be on working with other people's ideas, rather than reproducing their words, but your own voice should show clearly. The ideas and people that you refer to need to made explicit by a system of referencing. According to Linda Flower , p. Before you start the main part of your essay or assignment, there should be a title page. It's a simple trick that establishes a crucial connection with your reader. Here's a great example from CloudPeeps' Shannon Byrne:.
Your English teacher would call this the "thesis. What will you be discussing, in order? What will the reader learn? Lay it out to help set the reader's expectations and help her decide whether she wants to read the article in full, scroll to different parts, or not read it at all. Don't be afraid of writing, literally, "This article is about X " or "In this article, I'll talk about Y. It may be obvious to you why the content of your article is important to your readers, but it may not be obvious to them.
Let them know loud and clear why it's important for them to know the information you cover in your article. You might compel readers who would otherwise have bounced to keep on reading.
I f you don't [write introductions] well, then you're denying yourself potential promoters, subscribers, leads, and even paying customers. My goal here was to connect the topic of blog post introductions to the broader issues of readers, customers, and revenue.
If you can pull a pain point into the introduction, even better. Everyone in every field has their set of problems. You should have some listed already from when you created your buyer personas. Communicate your awareness of those problems in your introduction and you're more likely to gain a sympathetic reader. Here's a great example from Buffer's Alex Turnbull, whose intro here is a story format with a problem twist:.
People want to solve their problems, and articles that explain how to do this will help you earn readership. A lot of people will tell you that you need to write a story in the introduction. Stories can work , as in the example above, but there are good and bad ways to tell stories in your intro. Do use storytelling to spark the reader's curiosity and empathize with her. But don't get carried away and write a long-winded story that loses readers along the way. Remember the tip about keeping introductions short?
That still applies when you're telling a story. Here's an example from one of my own QuickSprout blog posts:. Notice that I highlighted the "empathy" section -- the first sentence. Here, I helped form a connection with my readers.
Then, I told a short story about my own experience. After that, I finished the introduction with "what's next.
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