Explain the importance of the topic. Why should the audience listen? Will this information improve their lives in some meaningful way? Especially with a captive--involuntary--audience, a speaker must establish a connection between their topic and the interests of the audience. Express interest in the subject material.
Why should an audience listen if the speaker seems just as bored as they do? A speaker who confesses their own interest in the topic might activate the audience to share a similar interest. Show, don't tell. Don't most people learn through doing or seeing?
Being told about a process, like cloning, could be informative, but probably not have as great an impact as being shown the process with pictures or perhaps even lab equipment. Informative speeches often benefit from a demonstration or visual aid. Hayakawa explained the concept using a ladder. Hayakawa used his cow Bessie to illustrate the four levels of abstraction from highest level four at the top to lowest at the bottom.
Ladder : Think of abstraction as a ladder. The most specific and direct experiences are at the bottom, while each step above is more abstract. Lets look at another example with clothing. Level one is very specific, such as Levi Moving up to level two, you have noun categories, such as clothing. Moving up a level, you have a broad noun class or group names such as manufactured goods or industry. Finally, at the top level, you have even more abstract concepts such as power, beauty, and casualness.
Almost anything can be described either in relatively abstract, general words or in relatively concrete, specific ones. You may say that you are writing on a piece of electronic equipment, or that you are writing on a laptop computer. You may say that your company produces consumer goods, or that it makes cell phones. When groups of words are ranked according to degree of abstraction, they form hierarchies. Tailor the level of abstraction to the specific content and the audience level of understanding.
In general, as you move from one level to another while speaking, you will tailor the level of abstraction to the specific speech content and the audience level of understanding. You can increase the clarity, and therefore the usability, of your speaking by using concrete, specific words rather than abstract, general ones.
Concrete words help your audience understand precisely what you mean. Such vagueness can hinder audience from getting the information they need in order to make decisions and take action. When you want the audience to make a concrete connection to their direct experience, remember to come down to earth on the the abstraction ladder. You can move up the ladder again to talk about boarder concepts.
For example, you will draw heavily on level one to create images of specific people, places, or things in the minds of your audience. You may move up and down the level of abstraction as needed. For example, if you are talking about a top-level abstraction such as transportation, you may need to make it real for the audience by describing actual means of transportation such as your green mountain bike for city use or your blue and silver BMW for longer trips.
Abstract and general terms do have important uses for different audiences and occasions. For example, in scientific, technical, and other specialized fields, speakers often need to make general points, describe the general features of a situation, or provide general guidance for action. Use abstract and specialized terminology to communicate messages economically. Specialized, abstract terminology only works when your audience will understand them.
You can use the specialized terminology of a particular profession or group if you know that they already have specific connections to the more abstract terminology. With audiences who understand the abstractions, the technical meanings can communicate messages economically with fewer words than if you started with specific instances at the bottom of the abstraction ladder. Your objective when choosing words is not to avoid abstract general words altogether, but rather to avoid using them when your audience needs more specific, concrete connections to what you are saying.
Remember that the goal of an informative speech is to inform the audience. Ideally, not only are they informed while you are speaking, but they actually retain that information after you have left the podium. In order for this to happen, you have to make your speech memorable. Memorable Speech : Making your informative speech memorable increases the likelihood that your audience will retain the information.
There are multiple ways to make your speech memorable. One way to do this is to repeat the key information that you want the audience to remember. This means repeating important information, within reason, throughout the speech. Lay out the important keys in the introduction of the speech, reiterate them in the body of the speech, and then repeat them again in the conclusion. Another way to make your speech memorable is to use visual aids.
Visual aids have the advantage of providing the information of your speech in an easily digestible form. In addition, visualizations have the ability to be uniquely captivating. Having an attractive visual can get the attention of the audience and improve the chances that they will remember the information contained in the visualization. Though there are many ways to make an informative speech memorable, another way is to let yourself be engaged in the presentation of the speech.
If the speaker seems uninterested in the speech, then why should the audience be engaged? Therefore, let yourself be absorbed and excited by the speech, which might lure in the audience and make the speech more memorable.
These are just a few ways to make your speech memorable. Remember, the goal of making an informative speech memorable is to increase the likelihood that your audience will walk away informed. Using visual aids and repetition of key points are two strategies to use in order to deliver an effective informative speech. Visual Aid : Using a visual aid, like a large-screen digital projector, helps inform the audience.
Many people need the assistance of visual material to understand complicated topics. Visual aids help the speaker reinforce the information provided in the speech to increase absorption and retention of the material. Visual aids can include objects, models, handouts, graphs, charts, photos, and slide show presentations.
With visual aids, a speaker needs to make sure they adequately enhance the presentation without causing a distraction for the audience. A podium can help an audience understand a speech. It allows the speaker to have notes or scripts to make sure the important information is covered regarding the subject matter.
Additional information can be included in the notes so that if the audience has any questions the speaker can make sure they provide a complete answer. Amplification is important to make sure that the entire audience can hear the speech properly. Some large auditoriums and amphitheaters are designed to assist acoustics.
With the advancements in wireless technology, a headset can also be used, enabling the speaker to move about during the presentation, go over visual aids, or enter the audience during the question and answer session.
Video screens are beneficial for an audience, especially those who are seated in a large venue. The screens can help the audience see the speaker and the visual aids better, especially if they are in the back of the room or off to the far right or far left of the stage. Video screens are often available at modern conference centers and auditoriums that can be synced with presentation devices.
With the addition of visual aids, podiums, microphones, and video screens, a presenter can ensure that the audience is able to see, hear, and understand the material properly. When determining the type of visual aids needed for a speech, the speaker needs to consider the subject matter, audience, and venue so that the right materials are used to enhance audience understanding.
Privacy Policy. Skip to main content. Informative Speaking. Students may or may not employ the use of visual aids in the performance. While Informatives are all different, the structure should provide a framework for the audience to understand the topic. Each main point should explore a specific aspect of the topic the student is presenting. Research is a very important component in Informative. All claims should be backed up with evidence that verifies the information the speaker is conveying.
If a student has presented two or three components of the topic in an educational and logically sound manner, it is likely they have displayed an adept command of structure. Gauge whether the student has done an adequate job of explaining why this topic should be discussed at this point in time.
This can happen in a multitude of ways. If the thesis of the Informative speech enables you to understand why this topic should be examined now, then they have accomplished a significant goal. Second, relatability: relatability is how the speaker connects the audience to the topic. The speaker should use inclusive rhetoric, giving the audience the sensation that they are affected by the topic. Logical evidence supporting this sentiment should be given throughout the speech.
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