Who is zynga owner

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We tell your stories. Stories that inspire change. Login with Google. Login with Facebook. By signing up for yourstory you agree to the Terms of Service and Privacy Policy of the platform. Trending Now Trending Stories. Under the new structure, all Zynga shareholders will have equal voting rights. This article originally appeared on Recode. Next Up on Recode.

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Thanks for signing up! Check your inbox for a welcome email. Email required. By signing up, you agree to our Privacy Notice and European users agree to the data transfer policy. The next year saw the company release CityVille , which went on to surpass FarmVille in popularity. By this time, Zynga was the most successful app developer on Facebook's platform and it had built a stable of successful properties, but cracks in its business were already forming due to tensions with Facebook over monetization schemes and the rising popularity of apps that ran on mobile and PC operating systems rather than browser portals.

It's been mostly downhill since then. These shifts caught Zynga flatfooted and resulted in substantial and prolonged revenue declines. Mark Pincus left the company in following a string of disappointing releases and acquisitions and was replaced as CEO by Don Mattrick -- who had previously spearheaded Microsoft 's Xbox and Xbox One. Mattrick proceeded with the goal of speeding Zynga's transition to mobile, but his tenure would ultimately be defined by a poorly received update to Zynga Poker and a costly, underperforming acquisition.

He stepped down in and was replaced by Pincus. This was also not to last, as Pincus left the chief executive role again in and was succeeded by current CEO, and former Electronic Arts mobile executive, Frank Gibeau.

Under Gibeau, the company is focusing on quickly reaching profitability by increasing monetization from its core games rather than devoting lots of resources to developing the next big mobile hit. So far, Wall Street seems to be liking the new approach. The company is also looking to grow engagement and sales from its Words with Friends and Slots franchises on mobile.

Keeping costs down and generating more sales from existing user bases across these two properties look to be achievable goals in the short term, but whether the company can deliver wins for long-term shareholders will likely hinge on its ability to grow its audience through the release of new hit games. Discounted offers are only available to new members. Stock Advisor will renew at the then current list price. Average returns of all recommendations since inception.

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